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Rows over perceived Hindi imposition in the south have now begun to singe corporations

Rows over perceived Hindi imposition in the south have now begun to singe corporations

The US-based fast-food chain KFC became the target of rage on social media after one of its employees in Bengaluru refused to play a Kannada song at the request of a customer and said ‘Hindi is a national language’. #RejectKFC was trending on the micro-blogging site Twitter on Sunday and Monday after a video went viral on the platform in which a KFC employee and a woman were heard arguing over language row.

The video was uploaded on October 23, and within 24 hours, the debate over Hindi ‘imposition’ at the cost of local language was reignited.

In the video, an employee at a KFC outletis seen saying, “We are Indian and we can go anywhere. Do we need a passport to visit Karnataka? It’s meaningless to ask us to speak in Kannada. We are in India and Hindi is our national language.”

A woman, who recorded the video, is heard asking the KFC executive to play a Kannada song. The employee replies, “customers demand songs of different language which we can’t play”. After the argument, the restaurant stops playing the music. The woman then says, “You should play Kannada songs all the time and inform that to your management.”

Another employee intervenes and says, “Before you, another customer had done the same thing and spoken to our officials, but could not do anything. Why you are simply speaking? We are following the company rules.” The woman then keeps insisting the employees play the Kannada song till the video concludes.

Many users expressed their support to the woman who made the video and demanded KFC to respect Kannada in Karnataka.

Commenting on the video, a social media user said if KFC wants to operate in Karnataka, it should hire employees who know Kannada.

However, a few users fulminated against the woman.

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